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Is U.S. Agriculture Ready for Generation Z?

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In 2001, millennials emerged as the top consumer demographic, but their children – Generation Z – will make up 40 percent of consumers by 2020, according to Fast Company, a business magazine that focuses on technology, business and design. Made up of those born between 1995 and 2010 – Gen Z goes by lots of titles: the Selfie Generation, iGeneration, Post-Millennials, the App Generation, First Connected Kids, the Technology Inherent and many more. Regardless of titles, Gen Z already is showing its independence and economic power in driving food trends, and will have profound impacts on agriculture and the food industry, as well as the workforce of the future.

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